Rockwell Offers Free Batteries for Life on Its Full Line of Cordless Power Tools

NOTE FROM TOOL SKOOL: This program has been around for awhile, but since we posted about the new line of Rockwell 16V Max Cordless Tools yesterday, we wanted to make sure you had the information about the "Free Batteries for Life" Program.  Here's the Info from 2009.  Yes.  It's still current.

Charlotte, N.C. — It’s unprecedented and unheard of – but true. Rockwell® Power Tools has announced that it will provide free replacement batteries for the life of any RockwellTM  brand cordless power tool.

“Our Free Batteries for Life program definitely is an industry first,” said Craig Taylor, Rockwell Vice President of Brand Marketing. “Everyone’s aware of free refills on coffee and soft drinks – but this is the first time anyone has ever provided the consumer with free refills for their cordless drill/driver, impact driver or reciprocating saw. This unique proposition is intended to convey our confidence in the uncommon quality of our batteries and portable power tools.”

Rockwell estimates that the new battery for life program will reduce the overall cost of ownership of Rockwell cordless tools by 40-70% depending on the cordless tool. “We simply listened to our end-users who are frustrated that replacement batteries for their cordless tools cost them almost as much as the price of a new tool,” notes Taylor.

To qualify for the lifetime free battery replacement program, the purchaser simply must submit the warranty registration for the qualifying Rockwell cordless tool within 90 days after purchase. The tool can be registered online or by mail.

The never-before-offered free replacement batteries for life program corresponds to the Spring 2009 launch of the new Rockwell product lines, including Lithium TechTM 18-volt lithium-ion tools and ComPackTM ergonomic tools with lightweight, high-performance Ni-Cd batteries.

For more information about the Rockwell Batteries for Life program, visit rockwelltools.com, call 1-866-514-ROCK.