DEWALT® Announces Partnership with Wounded Warrior Project®
TOWSON, Md. (October 30, 2013) – DEWALT is partnering with Wounded Warrior Project (WWP) to help support their vision of fostering the most successful, well-adjusted generation of wounded service members in U.S. history. “We are extremely proud of our partnership with Wounded Warrior Project and look forward to continuing our relationship throughout 2013 and beyond,” says Frank Mannarino, President of DEWALT Professional Power Tools. “This is the first time where DEWALT has been so closely associated with an organization such as Wounded Warrior Project.”
“We are excited to launch this campaign with some of our key retailers supporting Wounded Warrior Project,” says Jon Howland, United States Navy veteran and Director of Marketing for DEWALT. “We feel as though the brand attributes and core values of both Wounded Warrior Project and DEWALT are complementary and consistent. We remain grateful for the service that Wounded Warrior Project Alumni have given to the USA and we know that the contributions generated by this partnership and promotion support a very important cause.”
The partnership includes an aggressive goal for the company to donate a minimum of $250,000 in 2013 to WWP, and the promise to hire 100 veterans.To help meet the monetary goal, DEWALT has created a lineup of product offerings that feature the WWP logo on packaging, point of purchase, or directly on the product, and a portion of the proceeds received from the sales of these special edition products will be donated to WWP.DEWALT will also donate 10% of all DEWALT sales to WWP during scheduled WWP special events held at 180 Lowe’s stores in October and November 2013. These special events will feature end user competitions, giveaways, donation drives, and more. Each of the 77 DEWALT factory-owned Service Centers will be outfitted with WWP merchandise and customers will also have the opportunity to donate at these locations to support this great cause.The DEWALT -WWP tool lineup includes cordless drill/drivers & impacts, a mig-welded hammer, 25’ tape measure, storage box, and drill/driving accessory kits that launched in mid-September within the Independent, 2-Step, and Military Exchange channels. A selection of these products will also be available at The Home Depot and Lowe’s. Visit www.dewalt.com/wwp for a list of SKUs and more information about the partnership.
DEWALT-Wounded Warrior Project Chair Build
To mark the beginning of this partnership, DEWALT has invited six Wounded Warrior Project Alumni to Stanley Black & Decker University in Towson, MD to participate in a Chair Build event on October 30, 2013. The WWP Alumni will be assisted by members of the DEWALT Sales & Marketing, Product Development, and Training staff to build Adirondack chairs using DEWALT special edition products with the WWP logo. Each chair will be engraved with the DEWALT logo and will include the WWP Challenge Coin embedded in the back.
The Chair Build event will include an introduction from some of the senior leaders on the DEWALT team, lunch, and a tour of the DEWALT Industrial Design unit. At the conclusion of the event, WWP Alumni will be able to take home the completed chairs along with the tools used to build the chairs, and an additional supply of tools from DEWALT for their home and garden.
About DEWALT
DEWALT is a leading manufacturer of industrial power tools, hand tools and accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors, nailers, saw blades, metal and masonry drill bits, abrasives, screwdriving accessories and more.DEWALT tools can be found nationally and internationally, wherever tools are sold. With more than 1,000 factory-owned and authorized locations, DEWALT has one of the most extensive service and repair networks in North America. For more information, visit www.dewalt.com or follow DEWALT on Facebook and Twitter.
About Wounded Warrior Project
Wounded Warrior Project is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving Wounded Warriors for their lifetime. The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.